Young people are inspired to engage in agriculture when they listen to success stories about fellow young farmers. For many, making a decision to engage in agriculture comes as a result of change of perception and building a positive attitude towards the practice. A television programme on ZNBC TV1 on 18th May, 2017, presented a success story for young farmers, which was obviously meant to inspire young people to take up farming. However, my observation is that the development of the story might have not achieved it’s intended purpose due to various reasons. I have discussed my opinions in brief. Selecting appropriate role models Young farmer Success Stories have more impact when they are developed with the focus on how an ordinary youth get inspired, learn about how to get started and understand the process, and grow from basic production to commercial levels. This entails crafting the success story in form of a brand that is gradually built. It should be a process of...
My Diary on Africa, Culture, and Communication for Development