Easy Access to Market Information through M-Farm

Born out of the IPO48, a 48 hour tech bootcamp, a great tech-business idea M-Farm has found its way up the rudder, impacting positively on the economic well-being of Kenyan farmers, by providing them with a transparency tool to get real time crop prices and sell them.
Farmers are plagued with problems affecting their productivity and livelihood, middlemen only offering meager prices for their produce, cereal boards delaying with payments, and expensive farm inputs. Many more people cannot get into agriculture, and just about 20% people were in the agriculture sector by 2011 when M-Farm started.

M-Farm offers smallholder farmers with three services: price information, collective crop selling, and collective input buying. They are currently collecting wholesale market price information on 42 crops in five markets in Kenya. Pricing information is collected daily through independent data collectors using geocoding to ensure that the prices are being collected from wholesale traders actually located in each market.

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SOURCE: ICT4Ag Social Reporting Blog

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